At seven weeks, a baby inside the womb is about the size of a coffee bean.
And that’s all entrepreneur Anton Krecic needed to know when he considered a name for his new pro-life coffee company.
Two years ago, Krecic, 27, founded Seven Weeks Coffee Company with a mission to “promote godly values, provide great coffee, and protect every heartbeat.”
Seven Weeks donates, or tithes, ten percent of every sale to pregnancy centers. The company also has an affiliate program with 700 pro-life organizations (including Care Net), with 15 percent of proceeds donated back to the centers.
“Pregnancy centers are the hands and feet of the pro-life movement, saving lives in communities across the country,” Krecic said. “They always need support. We can think of no more worthy cause.”
Four years ago, Krecic moved to the Washington, DC area from Ohio, seeking to promote godly values in government. After working in political fundraising for two years, and experiencing disillusionment, he decided to launch a new venture.
“Two things have become clear about values in Washington: godly principles are lacking on both sides of the aisle, and many organizations put profits before people,” he said.
Krecic, inspired by Billy Graham’s talk about God’s next step leading believers into the marketplace, started a business around his values.
“Pro-life values have always resonated with me. And there are no pro-life coffee companies…”
That intersection of business, faith, and pro-life values inspired Krecic and his wife Christa to birth Seven Weeks Coffee Company. He credits Christa with naming the company, recalling how she asked, “When is a baby the size of a coffee bean?”
“Around that same time (seven weeks), a heartbeat is usually visible on ultrasound,” Krecic added.
Care Net’s Annual National Pro-Life Conference, held this past summer in Mobile, Alabama, served as a great venue for Seven Weeks to showcase its product and meet like-minded organizations.
“Care Net’s leadership in the pro-life space is something we really admire,” Krecic said. “The national conference was an amazing environment to connect with pregnancy centers from all over the country. It was great to see thousands of pro-life workers come together to talk, hug each other, encourage the each other, and equip each other. We see ourselves as a ministry tool for pregnancy centers.”
In addition to his faith-based mission, Krecic also prides himself on “sourcing some of the best coffee in the world.”
“We source coffee through direct trade, the most ethical way possible. We pay the farmers directly. We don’t go through a broker, so it’s a step above fair trade…”
For Krecic, Seven Weeks is more than a coffee company, it’s a pro-life movement that helps subsidize the important work of pregnancy centers across the country. The company raised $225,000 for pregnancy centers in its first two years.
“We’re just getting started with this movement,” Krecic said. “Now is the time to move on and fight for life.”
Pregnancy centers can join the Seven Weeks Coffee partnership program, through clicking here.
To purchase Seven Weeks coffee through Care Net, click here.
