carafem’s Latest Ad to Raise Awareness of Abortion Services

From day one at carafem, we started doing something different. Founded in 2013, carafem is built to be an agile, innovative abortion provider that centers our clients in everything we do. From visiting our website to going to a brick-and-mortar location or accessing care via telehealth, carafem empowers people to make the decisions and choices that are best for them, when without an ounce of judgment — easy to understand information and high quality care.

carafem is here to serve anyone and everyone who needs an abortion.

Abortion is a common form of health care and carafem believes it should be treated like any other medical experience. The stigma of abortion is also real, and widespread, so carafem is committed to fighting it by using the word abortion, often, and at a normal level of speech. To help reinforce that abortion is normal, carafem unapologetically uses the word in all our communications, both marketing and otherwise, to help break down stigma and start a conversation. We’ve done this from day one and will continue to do so, including in our latest video.

We created this video as a way to quickly and easily show who we are and what services carafem provides. Within the first 5 seconds of the video, we proudly state that carafem is an expert in abortion care. This is the most important message so we want to lead it. From abortion to birth control to STI testing and treatment, carafem can help.

Cara, and carafem, are here for you

The video also features “Cara”, our text-based virtual assistant who accompanies all clients in their abortion care. Named the top three advances in femtech through Fast Company in 2023, Cara was created to help guide clients through their medical abortion. The most commonly used drug abortion regimen consists of two drugs, each taken in a different way, at different times, and with different side effects. Cara works with clients to create their personalized plan based on their schedules, then follows up with instructions, checking in with clients every step of the way, right up until their negative pregnancy.

Since Cara first launched in 2019, carafem’s medical team has cataloged the tens of thousands of questions we’ve received from clients and created customized, compassionate, medically accurate responses for Cara. To date, Cara has exchanged over 1.2 million messages, helping people with their care in the middle of the night, on weekends, and every holiday. In the event that Cara cannot fully answer a question or if additional medical support is needed, clients are seamlessly connected to a member of their care team.

Cara Is Not Your Cable Company’s Chatbot

Above all, carafem clients love Cara. Many of them forget that she’s not a real person, like this client who refers to Cara as a nurse in their Google review:

Affordable abortion care at home

Finally, increasing access to abortion is why carafem was created so we partner with many abortion funds, both national and local, to offer financial assistance and accept insurance for in-person appointments and visits on video in select states to help make this care more accessible for our clients. In doing so, the cost for a home abortion ranges from $0 to $225 depending on the need. We clearly share our pricing for both online and in-person care — something that’s hard to find in most medical practices.

carafem. Here for you. Always.

To close the video, we want to leave viewers with this important message; carafem is there for you. Always. We aim to ensure that every client feels supported at all stages of their home abortion experience.

If you or someone you know needs sexual or reproductive health care, visit our website to learn more and get started.

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